[10:10] is virtually a propaganda arm of the U.K. government. Moreover, thousands of corporations, local councils and schools have signed on to the group’s Orwellian “pledge” to reduce carbon emissions by 10% by the end of 2010.
... the entire British Cabinet had soon signed on, along with a raft of corporations, soccer clubs (such as Tottheham Hotspur, whose players appear in the movie) and miscellaneous trendies and publicity hounds.
Since coming to power, Tory leader David Cameron’s new coalition government has also signed on. Presumably now he wishes it hadn’t.