The whole thing comes across as a kind of protection shakedown --- with links to that notorious international man of mystery:
I came across an example of the WWF's earning power at the recent Globe conference on business and the environment in Vancouver. The Cement Association of Canada had just produced its second "Sustainability Report."
... In the interests of transparency, I decided to ask three questions: What was the cost to Lafarge of meeting the WWF's demands? How much was Lafarge paying the WWF? And, since the freedom to criticize was such an important part of the partnership, what criticism did Lafarge have of the WWF's approach?
The Lafarge executive on the dais suddenly looked like a deer in headlights. He didn't have a clue what meeting the WWF's demands was costing. Moreover, he would presumably rather have chewed off his own arm than criticize the WWF.
Subsequently ... I discovered [from the WWF chief executive]...that the figure [paid to WWF] was ... $2.4-million, annually over three years ... [but he] didn't have a figure for the cost of meeting the WWF's demands (beyond what Lafarge would have done anyway).
The WWF thus seems to have found a very profitable and powerful niche for itself, both as business and political consultant, while at the same time somehow retaining its posture as guardian of the planet.
And finally, remember to mark Earth Hour:
This ... reminded me of the modus operandi of Maurice Strong, the den father of radical environmentalism. It is surely not a coincidence that Mr. Strong ...was one of the earliest and most influential members of the WWF. Meanwhile, the Cement Association's Sustainability Report came about as a result of the "Cement Sustainability Initiative" of the World Business Council for Sustainable Development. The WBCSD was started by? Go on, have a guess!
So if you love freedom, and possess the slightest trace of ability to think independently, don't forget to keep those lights burning brightly between 8 and 9 P.M. on Saturday night.