Monday, May 4, 2009


It’s been fairly obvious that AGW proponents’ approach to selling the global warming "crisis" has been 99% fear-mongering propaganda and 1% science.

Now a marketing firm is advising eco-hypsters on how to fine tune the spin:

... extensive polling and focus group sessions [were] conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.

Instead of grim warnings about global warming, the firm advises, talk about "our deteriorating atmosphere." Drop discussions of carbon dioxide and bring up "moving away from the dirty fuels of the past." Don’t confuse people with cap and trade; use terms like "cap and cash back" or "pollution reduction refund."

EcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives. ...

From the WUWT comments [E.M.Smith (09:22:26)]:

Lies, damn lies, and marketing …

Thanks to the ubiquity of TV, more and more folks are not deflected by ‘new speak’ and manipulation.

The good news is that this tells me exactly where to push:
ANY time and attempt is made to talk about CO2 as evil is phrased as ANYTHING other than AGW, I’m going to be pushing the term GLOBAL WARMING front and center. Any Cap & Tirade is going to be rephrased as Tax and Charade. Two can play the marketing game…


Halfwise said...

My comment posted on that thread was a fine Alberta expression:

"It doesn't matter how much mayonnaise you pour on it, you can't turn chicken sh*t into chicken salad."

wilson said...

The econutjobs had better seal the deal soon, as more an more facts are surfacing:

Thick Arctic ice surprises scientific expedition