Sun News Network received a $3-million investment from its co-owners in the last quarter, as losses accelerated ...
The television network’s financial information is reported through TVA Group Inc. ... It doesn’t break out the network’s revenue, but said that Sun News was not profitable.
“But the problem we have is with distribution. If you’re only reaching half of the population, it’s hard to get the numbers you need to get the advertisers.”
... in many jurisdictions the channel is located high on the dial, making it difficult for casual viewers to locate the subscription specialty channel.
News channels produced by networks such as CBC and CTV, meanwhile, have slots lower on the dial and are generally included in most cable and satellite packages without any additional efforts from a viewer.
“Those are the services we have to compete with,” Mr. Rozon said. “But as I said to the analysts on our call, we should not expect to break even in our first eight months.”
Tuesday, May 8, 2012
Sun News Network not yet profitable
Globe and Mail: